I’m passionate about writing informative copy that educates and inspires readers.

I’m a health, fitness, and lifestyle journalist and freelance copywriter. As a columnist for HuffPost and a former editor at Runner's World and Bicycling magazines, I spent years managing service columns, tracking trends, and interviewing medical experts to translate complex topics into clear, reader-first content.

Today, I bring that same journalistic precision and narrative voice to creative agencies and brands—helping them craft SEO-driven copy, compelling campaign narrative, and editorial-grade content that truly resonates. I help brands tell authentic stories that engage, inform, and convert. My core capabilities include end-to-end SEO content strategy, gear testing, and distilling medical or technical concepts into accessible, engaging copy.

Blending creative storytelling, insight, and research, Jennifer crafts fresh, smart copy that turns complex ideas into stories that truly matter.

Grounded in a strong academic foundation, Jennifer holds a BA in English from Moravian University and an MA with honors from the University of New Hampshire. Alongside her journalism career, she works as a Learning Specialist at Moravian Academy Upper School—an asset that sharpens her ability to break down complex topics into clear, digestible copy. An avid athlete raised in the Pocono Mountains, Jen brings real-world sweat equity to her health and fitness writing as a certified yoga instructor, marathoner, and lifelong outdoor enthusiast.

Song Jen sings by heart: “Sunshine Daydream”

Favorite Month: October, Always October